All too many newsrooms are grappling with the challenge of connecting with and engaging audiences who exist at the margins of traditional news media consumption, including young people, racialized communities, and news avoiders and detractors. How do we bring these audiences to trusted sources of news, and meet the critical information of the populations who need it most? #JournalismMatters to us: how do we make sure it matters to more people?
This J-Talk event will bring together journalists and editors who have been successful in reaching new audiences and convincing detractors by identifying gaps, using experimentation, and launching new strategies to meet their critical information needs.
The webcast is 60 minutes: 45 minutes of moderated conversation, followed by 15 minutes of audience Q&A.
The virtual discussion takes place on March 23, 2023, at 1:00 p.m. EST, and will feature journalist, editor, and explainer-in-chief Juleyka Lantigua of LWC Studios, and Phoebe Connelly director of Next-Generation Audience Development, The Washington Post, and Priyanka Vora of Axios. Rebecca Zamon of The Globe and Mail will moderate.
Juleyka Lantigua is the Founder/CEO of LWC Studios, which received a Peabody Award nomination and won “The Director’s Prize” at Third Coast award, also known as “The Oscars of Audio.” An LBAN alum, Fulbright Scholar and Tory Burch Fellow, Juleyka holds a Master’s in Journalism and an MFA in Creative Writing.
Phoebe Connelly is the director of Next Generation Audience Development at The Washington Post. Connelly was previously the deputy director of video at the Post where she oversaw daily news coverage, interactive storytelling and emerging video products. Connelly joined The Post in 2013 from Yahoo! News and The American Prospect. Her writing has appeared in the Atlantic, the Awl, NPR and the Guardian.
Priyanka Vora is a New York-based award-winning journalist working at the intersection of news and tech. She is the director of the audience at Axios, where she leads the company’s social and SEO initiatives. Before Axios, Priyanka worked with Quartz, Business Insider, and the Financial Times. She is on the South Asian Journalists Association’s Board and serves as its Secretary. She earned a master’s degree from New York University and reported from India, South Africa, and Uganda.
Rebecca Zamon is passionate about the ways in which stories get to readers (and viewers and listeners) in an ever-changing media landscape. As the audience growth manager at The Globe and Mail, she runs the team responsible for how readers take in The Globe’s journalism, whether that’s via search, social, explainers and other off-platform opportunities. Prior to The Globe, she created the audience development department at HuffPost Canada, and in a previous life, was a lifestyle editor for a variety of magazines, news organizations and websites.