Marketers and Media Planners are integral to the future of democracy because you hold the keys to investment in local media.
This virtual panel discussion with industry leaders speaks to the realities faced by Canadian media and what you can do to make a difference.
Shannon champions the CMDC business objectives with sound strategy, inspired creativity, and humanity. The CMDC operates to ensure a fair and progressive media marketplace with members accounting for 96% of the total media investment, over $10 billion invested in the Canadian economy, jobs and communications infrastructure.
Sarah is a vocal advocate to support local media, and diversity and inclusion in the workplace and representation in media. She sits on the Board of the CMDC, is a Director for Youth Mental Health Canada (YMHC), and writes a column for The Message on Local Media.
Andrew is President and Chief Executive Officer of Postmedia’s 130+ news brands that reach Canadians from coast to coast. He serves as Director on various boards including Waterfront Toronto, Communitech and Invest Ontario.
Sam has been a Senior Advertising Executive for over 2 decades, leading digital sales and transformation. In his current role, he works with customer brands in Toronto as a leader in Digital French Language media through solutions and partnerships for the Quebec Market.
Jeff is a pioneer in digital media who has been building and leading businesses in the digital space for over 25 years. Village Media’s network of local news websites serves markets in Canada, the United States and Nigeria.
Caroline has worked with local and global clients helping advertisers recognize radio as a powerful medium to achieve business goals. She serves as Chair of the Media Council for CMA, and VP at the World Radio Alliance.
Michael’s career spans three decades, three continents and six countries. Following a couple years as CEO of sponsorship agency MKTG, Mike took on a role as CCO and works closely with clients, agencies and strategic partners to grow their business and support local journalism.